📶Visualization and User Interaction

The initial dashboard developed using Plotly Dash provides a clear, data-driven visualization of influencer marketing effectiveness. As we collect feedback and iterate, we plan to enhance this with a fully customizable dashboard built on Vue.js, offering users an intuitive and responsive interface.

The platform will also allow users to interact with the data in a meaningful way, enabling them to filter, drill down, and explore insights at various levels of detail.

The ultimate goal is to provide a tool that not only tracks the impact of marketing campaigns but also empowers businesses to optimize their strategies for maximum ROI.