Total Addressable Market
The Potential of the Influencer Marketing Market
The influencer marketing industry has seen explosive growth over the past few years and shows no signs of slowing down.
In 2019, the global influencer marketing market was valued at $6.5 billion. Fast forward to 2023, and it has skyrocketed to $21.1 billion. This impressive growth continues to accelerate, with forecasts predicting the market to surpass $30 billion by 2025. Influencer marketing has become a cornerstone for brands looking to engage directly with audiences in an authentic and relatable way.
Let’s look at the numbers:
2019
6.5
27%
2020
9.7
33%
2021
13.8
42%
2022
16.4
19%
2023
21.1
29%
The total addressable market (TAM) for influencer marketing is rapidly expanding as more brands shift their focus to digital-first strategies.
Capturing 1%
Capturing just 1% of this market would generate over $210 million in annual revenue by 2023 standards, and with the market expected to continue growing, the potential is enormous.
With Cryptify AI’s dashboard tailored to streamline and optimize influencer marketing for web3 and beyond, we aim to capture a significant share of this booming market. Our unique approach will enable businesses to tap into influencer-driven campaigns efficiently, setting the stage for substantial revenue growth. Even capturing just a small fraction of this market could translate into massive profits, presenting an exciting opportunity for investors.
Revenue focussed operations
Cryptify AI focuses on building a sustainable business without relying on token sales, which we see as a risky and unreliable approach. Most crypto projects depend on selling tokens to fund themselves, but if token prices drop or there aren't enough buyers, those projects may fail. Cryptify AI believes this method is unfair to investors, as it can lead to financial losses. Instead, we aim to generate revenue through strong products that people are willing to pay for regularly. Ourfirst offering is the Cryptify AI Dashboard for the web3 space, but the larger growth potential is in the web2 market. Our goal is to create a stable, revenue-generating business that protects our supporters and avoids the risks of token dependence.
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