🤖Problem Statement

Challenges in the growing Influencer Marketing sector

One of the biggest challenges in the influencer marketing industry, which is expected to reach $24 billion by the end of 2024, is measuring return on investment (ROI).

Despite the industry's rapid growth, many brands continue to struggle with understanding the true impact of their campaigns. While 74% of brands now track sales generated from influencer efforts, only about two-thirds of marketers feel confident in measuring effectiveness, often relying on basic engagement metrics.

The complexity of tracking across different platforms, particularly with the increasing use of nano and micro-influencers, adds another layer of difficulty to ROI measurement.

This gap underscores the urgent need for more sophisticated tools and strategies to accurately track and assess ROI in influencer marketing