šIntroduction
Quick links
Contract Address: 0x3F66aE0c8E9Fb57f661aF4Ba8C8445D36ec5d7F7
Token Ticker: $CRAI
Join the Community: TG Official Chat | X (Twitter) Summary Cryptify AI
Welcome to Cryptify AI!
Welcome to Cryptify AI!Introduction
Influencer marketing is becoming more important for businesses, with budgets for hiring influencers growing rapidly each year.
However, the tools used to measure the success of these investments are outdated and ineffective. Businesses often choose influencers based on their reach, engagement (like likes and comments), and perceived reputation. But this approach has flawsāmany followers may be bots, belong to the wrong audience, or have lost interest in the influencer.
Currently, success is measured in Web2 through tracking links, cookies, and discount code purchases, while Web3 relies on less accurate methods like online presence and bot messages. This highlights the need for better tools that provide a clear, data-driven understanding of influencer marketing effectiveness.
Current situation
The part of marketing budget used for hiring influencers is increasing exponentially year on year, showcases the importance of influencer marketing for businesses. Simultaneously, the growth of the influencer marketing industry is expected to reach 20 billion dollars in 2024. At the same time, Web3 businesses are spending hundreds of thousands of dollars and millions of dollars in tokens toward to Key Opinion Leaders.
These investments are typically made to attract more investors, encourage people to purchase their tokens or products, and strengthen their brand identity.
The problem lies in the fact that the current measurement tools for these investments are not efficient and do not provide a holistic view for Web2 and Web3 businesses.
Most of the time, influencers are hired based on three assumptions:
Amount of reach (based on views)
Amount of interactions (likes, comments, etc.)
Perceived reputation of the influencer (reputation based on media/references or the business owner's interpretation)
Hiring based on these three principles falls short. It could be that a large portion of the followers were acquired through giveaways or are bot followers. ā¢ It could be that a significant number of followers belong to a specific group or niche that your product does not appeal to. ā¢ Or perhaps the once loyal followers have lost their loyalty towards the influencer and are now just ghost followers or very inactive.
Without clear, data-driven insights, businesses are left in the dark, unable to determine the effectiveness of their campaigns or make informed decisions about future investments.
Currently succes is measured as following: ā¢ In Web2: based on cookie and link trackers, combined with signup forms and purchases with discount codes. ā¢ In Web3: based on online presence and buy bot messages, a non-accurate way of measure at all.
Cryptify AI
Cryptify AI is set to revolutionize this aspect of social media marketing by providing a comprehensive solution that bridges the gap between investment and outcome and giving business owners a better understanding and grip on their Influencer Marketing investments. Leveraging the power of Artificial Intelligence (AI) and Big Data, Cryptify AI offers a groundbreaking dashboard that provides companies with real-time, actionable insights into their influencer marketing strategies. Initially targeting Web3 companies, Cryptify AI will deliver a detailed analysis of key opinion leader (KOL) investments, demonstrating causation between on-chain data and social media interactions and mentions related to their tokens. This unique approach allows businesses to see the direct impact of their marketing efforts, enabling them to optimize their strategies and maximize ROI. As the platform evolves, it will expand to serve Web2 companies, offering them unparalleled insight and control over where to allocate their marketing budgets for the highest returns across different social platforms, measuring sentiment, demonstrating causation, return on investment, visibility, AI suggestions, and more.
With Cryptify AI, companies will no longer have to rely on guesswork. Instead, they will have the tools to make data-driven decisions that enhance their market presence and ensure that every marketing dollar is working to its full potential. This whitepaper outlines the technology, methodology, and vision behind Cryptify AI, demonstrating how it is poised to become an essential tool for any business looking to succeed in the digital age.
Last updated
