# Mission & Vision

## <mark style="color:yellow;">Mission</mark>

We aim to create a tool where you can easily and simply assess the quality and effectiveness of an influencer on any social media platform.

Demonstrating causation between what the KOL is sharing and how that translates to your business goals (brand exposure, token buys, product purchases, etc.)

## <mark style="color:yellow;">Vision</mark>

Imagine a world where Web3 companies possess the ultimate ability to monitor and respond to social sentiment and on-chain activity with unparalleled precision.

In this ideal scenario, our platform would revolutionize the way these companies operate, creating a seamless integration between Web2 and Web3 data.

By precisely demonstrating causation between social media posts—whether from their own accounts, key opinion leaders (KOLs), or competitors—and real-time on-chain data, companies could make flawlessly informed decisions, optimizing their strategies for maximum impact like never before.

In this visionary landscape, our holistic approach would grant companies extraordinary visibility, empowering them to identify and respond to negative sentiment or concerns with lightning speed. The result would be a Web3 environment where businesses not only survive but thrive, anticipating challenges and seizing opportunities with a level of insight that feels almost prophetic.

